How are you doing with all those ideas?
- Wondering which idea to pick or where to focus?
Well, don’t worry. I’ve got a solution.
Here are the 6 types of blog posts that work for most and drive most of the traffic in the blogosphere.
1. List Posts
List post is probably the most popular post types in use today (and you’re reading one right now).
The idea is that you take a topic or a problem and you come up with a number of different solutions to it.
They are so popular because they are extremely easy to consume and are also great for bookmarking or sharing with friends, precisely for the same reason.
Remember, the web is full of lousy list posts, and good ones are still rare. So focus on writing a good one.
Pro Tip: If you want a great many backlinks, shares, and mentions, write a long list post.
Brian Dean, when started his blog, wrote the mega list post “Google’s 200 Ranking Factors” which got him 30K+ shares and hundreds of backlinks. That single post helped him to establish himself as an expert, become the go-to blogger for SEO and launch his million dollar revenue generating course.
2. How To Post
How many times have you started a Google search with “ How to…?”
In fact, “How to” searches have dominated last year’s Global search trends [Google].
Because, when not checking Facebook, Email or the latest game scores, the internet is mostly used for learning something.
And that is probably the only reason your audience want to read your blog because they are looking for answers to their questions, especially your answers.
They have a problem, and you can help them by creating a step-by-step post that solves their problem.
There’s no better way of providing answers than the how-to posts.
It is the one that brings the most value to the reader.
How-to posts also help in establishing your credibility and expertise.
Trust me, regardless of the niche; If there is something your audience wants to do, you can write How To blog post to go along with it.
Pro Tip: You can do even better with an ultimate guide post that doesn’t let your audience go anywhere else for further information on the subject or topic.
Neil Patel built his entire reputation by publishing epic guide posts.
3. Expert Roundup Post
How much would you like to hear from an expert on a topic?
And how about hearing from tens of experts on the same subject?
You’ll love it, won’t you?
Because it’s much better than hearing from one expert and you get a variety of solutions or tips on one topic.
And that’s why the expert roundup posts work.
Pick a topic, outreach to several experts in your niche and ask for their opinion/tip/suggestion on the subject.
Format it nicely and publish it.
Your audience will love it.
And the best part is, you can also get those experts featured in the post to share your post and reach their audience.
4. Case study post
Do you know why case studies work?
Because everyone likes a good success story. They want to know how someone else succeeded.
And what else is a better way to illustrate a point you’re trying to make, than showing the reader how someone else has used it to achieve the results?
It gets more credibility because it has already helped someone to get the results.
Since you’ve already helped someone to get the results, you also get the credibility.
5. Cheat sheet/ Checklist Post
The Checklist Post helps readers actually do something, manage something, or make something better.
That’s why it works well. And people love them because it helps them directly. It helps them to focus on doing something more efficiently and ensure nothing is forgotten.
There is not much to learn. All they need is to follow specific steps.
Checklists are somewhere between a how to post and a list post. It has similarities to both but focuses on solving one single problem.
And the best thing is, you can offer the PDF version of the checklist as a lead magnet to build your email list.
6. Blog Series
How much would you like to read an in-depth post on a topic?
And how about reading a series of blog posts covering the same topic?
Well, it got to be amazing, right?
Also, sometimes, an idea is too big for a single in-depth post.
And in-depth posts have the problem of holding the reader’s attention throughout the post.
But with a series of blog posts, you don’t have to worry about the length of the post or capturing the attention of your readers throughout one single long post.
With the right openings and conclusions, you can hold the attention of your readers throughout the entire series.
It is also easy for the reader to consume because the information is provided in several parts and they can stop at any part and return to it later without much trouble.
And it also helps your SEO if you link one post to the next or another post in a natural, organic way.
You got them.
In the next few blogs, I’ll help you write each one of them better.