What’s the Purpose of Your Blog?

What’s the Purpose of Your Blog?

Do you know that 97% of the world’s water is undrinkable?
I just happened to know it
It’s shocking… isn’t it?
And you know what’s more shocking than that?
Almost 97% of blogs & bloggers FAIL
Yup…
That’s a scary fact
It’s because people miss one thing crucial to the success
And that crucial element is…
F.O.C.U.S.

Yes…
F.O.C.U.S.
Let me expand it for you…then it will make sense
F.O.C.U.S → Follow One Course Until Successful
Now, that makes sense, right?
But, it’s not as easy as it sounds
Let me explain…
We live in a world of constant distractions…
And our attention span is equal to that of a goldfish…
It’s hard to focus on one thing…
A new video popping up in the newsfeed…or
A new email…or
A text message….or
A WhatsApp message….or
A messenger chat…or
A new hack…or
A new tactic…
Is always around the corner to distract us
And this lack of focus costs us the SUCCESS
Most of us believe
…Choosing the right niche
…picking the right domain
…selecting the right, profitable keywords, etc.,
Is the key to success..
But… it’s not.
FOCUS is the key to success…
And Focus is fueled by the PURPOSE
What’s the purpose of your blog?
Or
Why do you want to blog?
It’s the most important question…
People have different reasons to choose to blog
Some want to…
Make a difference…through their writing
Share their knowledge..so that others can learn from it
Refine their writing skills…because the practice is the only thing that makes writing better
Earn more exposure…so that they reach more of their audience
Become an authority in their niche…and become a brand
Market their business…and get more conversions, and sales
Build their professional network..so that they can grow their career or get more clients
And…
Earn more revenue… and have a passive income giving them freedom
A different purpose for different persons
You might wonder how having a purpose change things
Well…
The purpose will lead to goals… [we’ll talk more on this in the next email]
Goals will help you focus…
And Focus leads you to success…
Voila…
There it is…
Your key to success
For example, when I started my blog, I wanted to share my knowledge with others which helped me become an authority, earn more exposure, and build my network.
First, it helped me to grow my career and later it helped me to build my business.
But…
I wouldn’t be here if I didn’t have a purpose at the beginning…
So…
Find your WHY [the purpose] first
Remember,
Though you can have more than one purpose, it’s always better to have one primary purpose.


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