How to SEO your website

The main algorithm of how search engines look for the queries we need on sites is, first of all, a well-established system with the collection of text and graphic data from sites and searching for the necessary data on them along three axes: x y z inside the html document. Each search engine has its own methods for both collecting and prioritizing in the further construction of the sample, which we ultimately see.
Through various experiments over the past 10 years of my work, search engines (ps) have often changed and are changing for the better their algorithms for ranking sites in their list. For example, if in 2001 it was enough to highlight one or another request on the desired page and it could improve in its positions relative to its request, now everything is completely different. The current search engines mainly evaluate sites and pages according to the following criteria:

1) The presence of key or related words in the following document codes:

  • Title
  • h1,2,3,4,5,6
  • p
  • em
  • description
  • keywords
  • ul li

2) The volume of the document, the volume of useful content, the volume and quality of related phrases

3) The uniqueness of the document, the uniqueness of content and graphics,

4) Location of keywords on the page

5) Grammar, text formatting

6) Server characteristics:

  • No errors
  • Correct response code
  • High server uptime and page response time
  • Using 404 errors for non-existent pages
  • 1 step redirects
  • Server Geographical Zone

7) Address characteristics: the presence of keywords in the name of the domain, page

8) Site age: age of indexed pages, dynamics of new pages appearance, content age

9) Relinking: the presence of links in the texts of the document that make it easier for the user to find the site and navigate through the pages

10) External factors:

  • link age
  • number of links
  • originality of link texts and their naturalness
  • tits sites with links
  • age of sites with links
  • traffic of sites on which links are located
  • number of clicks
  • and all of the above up to point 10 on the site with the link posted

11) Behavioral factors:

  • user satisfaction
  • bounce rate
  • viewing depth
  • availability of counters


These are the main parameters by which PS now determine the relevance of pages. Do you want to know how to manipulate these parameters in order to be higher in the desired positions? Take a lesson with seo courses from SEO coach

Article took and translated from seo-coach.ru