It’s time for a confession:
I’m not much of a plan guy
When I started blogging, I didn’t have a plan or a content calendar.
I just got started…
Since I was passionate about business Plan and Entrepreneurship
And since I didn’t worry much about the returns… [honestly, I didn’t have a goal or expectation]
The “plan-free” approach worked.
I realized I need a little plan and preparation.
When I started my blog
I did the same…
I didn’t have a proper goal or a plan…
And today I’m going to talk about why you need a plan.
I know it is so ironic.
The times have changed.
It’s not 2008…
When there were less number of blogs and competition
Now, everyone has a blog.
The competition is high.
And as goes with the famous saying…
“By failing to prepare, you are preparing to fail.”
I don’t want you fail…
And I believe you don’t want to fail.
You got to have a plan.
I know it sounds scary and a lot of work.
What I suggest is neither scary nor involves lot of work.
Let’s assume your goal is to get 1,000 email subscribers by 3 months time.
And you are blogging for a while and have a decent visitors.
In this case…
What could be your plan?
I will create [a lead magnet] and write [x blog posts around the lead magnet on my blog]
It could be the most straightforward one-line plan
It doesn’t sound scary, right?
But if you want to get serious…
You can further develop into
Write [x guest posts on blog 1, blog 2 etc]
And probably run [a retargeting campaign on Facebook] targeting [those who read the blog post but didn’t click the lead magnet offer banner] or [those who visited the landing page but didn’t complete the signup
You can go as deep as you want to
But in general…
It boils down to
How will you achieve your goal or What will you do to achieve your goal
Yup… It’s that simple.
Let’s run this approach through the same goal.
How will you get 1000 email subscribers?
- I need a lead magnet or bribe to convince people to signup.
How will you get people to know about the lead magnet or bribe?
- I will write [x] blog post around the topic of the lead magnet
What else can you do?
- I can write [x] guest posts on the topic on blogs 1 and 2
What if people didn’t sign up?
- I can retarget them
Who will you retarget?
- People who read the blog post but didn’t click the promo banner
- People who visited the lead magnet page but didn’t sign up [aka visit the thank you page]
You just keep asking how or what at each step of your plan until it stops.
Your plan to achieve the goal is ready.
Pro Tip: Don’t try to write the perfect plan in the beginning. Start with the simple version. The purpose of the plan is to help you achieve your goal, not bogging you down. Getting started is more important than getting it done perfectly.